Patients in China and other Asia-Pacific markets are increasingly traveling abroad seeking critical care medical treatments in oncology, cardiology and organ transplants. China, in particular, is facing new challenges as more of its population begins to suffer from so-called “first-world” diseases such as cancer, heart disease, diabetes and other chronic illnesses. According to the latest reports by the World Health Organization:
- China accounted for 3.07 million newly diagnosed cancer cases, 21.8 per cent of the global total. It also saw 26.9 per cent of the world’s total cancer deaths – about 2.2 million – according to the report.
- The WHO also estimates that approximately 230 million Chinese currently suffer from cardiovascular disease, and that annual cardiovascular events will increase by 50 percent between 2010 and 2030 based on population aging and growth alone.
- The most comprehensive nationwide survey for diabetes ever conducted in China shows 11.6 percent of adults, or 114 million, has the disease.
According to a recent report by Hurun and ILTM Asia, 66 percent of China’s 1.18 million wealthy millionaires would consider medical tourism.
Just last year, a U.S. venture capital firm invested over $8 million dollars in Saint Lucia Consulting Ltd, a Chinese company – and MTA member, specializing in sending Chinese patients to top tier hospitals in the U.S., Europe and Asia.
As increasing numbers of patients turn to medical tourism to satisfy their medical needs, it is critical that healthcare providers understand the particular needs of the patient markets they are attracting. There are cultural and language barriers that must be addressed, as well as specific services that must be offered, in order to successfully attract a new market and provide an outstanding patient experience. There is also a need to focus on creating a sustainable global brand and leverage new domestic, regional and international business relationships to increase international patient volume.
Why attend WMTC Asia-Pacific 2015?
- Expand your network of partners as you meet with international employers, insurance companies, travel agents and facilitators.
- Learn what treatments and procedures patients from China and the Asia-Pacific region are looking for?
- Find out what Chinese patients look for in a hospital or clinic?
- Increase number of international patient referrals.
- Learn how to develop and expand your international patient center and create the best patient experience.